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Affiliate Commission Calculator

EPC, conversion, commission and returns β€” three realistic scenarios to size your program.

Affiliate Commission

Net income from affiliate campaigns.

10,000

Monthly traffic clicking your affiliate links.

2%

Clicks that end in a sale. 1–2% general, 4–8% high intent.

USD
$

Average value per sale.

12%

Commission over net sales. Physical 3–10%, digital 20–50%.

30d
5%

Net monthly commission

$1,824/ month

Yearly

$21,888

EPC

$0.18

earnings per click

Sales/mo

200

Scenarios

Conservative

$1,186

$14,227 / year

Sales
130
Gross
$10,400
EPC
$0.12
CR
1.3%
Realistic

$1,824

$21,888 / year

Sales
200
Gross
$16,000
EPC
$0.18
CR
2%
Optimistic

$2,554

$30,643 / year

Sales
280
Gross
$22,400
EPC
$0.26
CR
2.8%

Assumptions

  • β€’ Cookie window: 30 days
  • β€’ Returns subtracted: 5%
  • β€’ Commission applied: 12%
  • β€’ Conservative Γ— 0.65 Β· Realistic Γ— 1 Β· Optimistic Γ— 1.4 over your CR.

Orientative estimate. Affiliate networks have validation periods and may deduct fraud, cancellations or chargebacks.

How commissions are computed

Sales = clicks Γ— conversion rate.

Gross revenue = sales Γ— average order value.

Payable = gross Γ— (1 βˆ’ return rate).

Commission = payable Γ— commission %.

EPC = commission / clicks β€” para comparar ofertas.

FAQ

What is EPC?
Earnings Per Click: net income per click you send to the merchant. Best metric to compare offers.
How do I estimate conversion rate at the start?
Start with 1–2% for general traffic. Buyer-intent niches 4–8%. Cold traffic 0.3–0.8%.
Should I subtract returns?
Yes. Most networks pay on net sales. 3–8% is typical for physical; 1–2% for digital.
Good cookie window?
30 days is standard. Expensive niches benefit from 60–90 days; some programs are last-click only.