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CTR Calculator
CTR by position & impressions.
CTR
Clicks / impressions × 100
25,000
320
Benchmark vs.
Click-Through Rate
1.28%
Google Search Ads
Low
Good
3%+
Great
7%+
2025 channel benchmarks
| Channel | Good | Great |
|---|---|---|
| Google Search Ads | 3% | 7% |
| Google Display Ads | 0.4% | 0.7% |
| Meta Feed (FB/IG) | 0.9% | 1.4% |
| Meta Stories | 0.7% | 1.1% |
| TikTok Ads | 1% | 1.6% |
| LinkedIn Ads | 0.4% | 0.65% |
| Email Newsletter | 2% | 4% |
| Organic SERP pos. 1 | 27% | 35% |
| Organic SERP pos. 2-3 | 12% | 18% |
| Organic SERP pos. 4-10 | 3% | 6% |
How this tool works
CTR (Click-Through Rate) measures what percentage of the people who saw your ad, link or search snippet clicked. It's the fastest signal that your copy and creative work: no clicks = no conversions.
This calculator benchmarks your CTR against 2025 averages by channel and position — a 1% CTR is great on Display and poor on email. We'll tell you which tier you land in and where there's room to improve.
Formula
CTR = (clicks ÷ impressions) × 100. If you get 5 clicks per 1000 impressions, your CTR is 0.5%.
Frequently asked questions
- What's a good CTR on Google Ads?
- Search: 3–5% average, 7%+ excellent. Display: 0.4–0.6% is normal — don't panic at low numbers.
- And on Meta Ads (Facebook/Instagram)?
- Feed: 0.9–1.3% average. Stories: 0.7–1%. Reels: 1.2–1.8%. If you're below that, creative or cold-audience issue.
- High CTR = more conversions?
- Not always. High CTR + low conversion = curiosity without intent. A medium CTR with ultra-qualified audience is better.
- How to lift CTR?
- Better headline (40% of impact), scroll-stopping creative (30%), specific CTA (20%), warm audience (10%).